Advertising in the U.S. Hispanic Market
An Under-rated Minority Purchasing Power
It's no secret that Latinos are the fastest growing minority in the United States. Their purchasing power is just as important as the Latino vote. According to Televisa Univision, "Hispanics spent an estimated $388B in retail sales in 2019, which is 14% of total. $72B was spent online and 73% of those dollars came from Spanish speakers."
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The numbers are staggering. Metropolitan cities like New York, Los Angeles, Miami, Houston, Chicago and now, Washington, DC are markets where affluent Latinos are listening, watching, and buying.
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2020 Consulting is made of a team of niche media advertising and sales. experts. Allow us to introduce you to your new loyal and trusting consumers. The Hispanic consumers loyal to brands that cater and market to them. By building trust and identifying commonalities of goods and services to Hispanic households, it's a no-brainer to market, advertise, and connect to the culture and the awarness of this niche consumer. Our team can help you connect locally, in tertiary and secondary markets in unique demographic groups of the Hispanic population, using traditional media as well as social network platforms.
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